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Simply Suzi Gifts - Round Rock

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Written by Michelle Davis Friday, 07 April 2006

Although her rent tripled, Suzanne Kehrer is excited about the possibility of more walk-in shoppers since moving to her store in late March to the new HEB Plus retail center off SH 79.

“This is a very big risk for me because I’ve increased everything, and now all I can do is hope that business increases, too,” Kehrer said. “But, I’ve created a good customer base, and I think that the added traffic will help get even more great customers.”

Simply Suzi opened three years ago in a 900 sq. ft. space on Red Bud Lane across from Albertsons. Photo of Suzanne Kehrer, owner

The new 1,200 sq. ft. store includes more home décor and florals and a special room painted pink for the baby and tween-age items. Some of her new lines will compliment the lines she carried at the other location like the addition of Tyler Candles, Serenity Angels, Gourmet Village Dips, Mother’s Favorite Chocolate, and Lady Primrose.

Kehrer plans to organize monthly promotional events with the other new tenants. Her first event is her open house, April 8, marking the re-opening of Simply Suzi’s.

“We’re going to have food, refreshments, door prizes and a few of my vendors will be there to help answer questions about the new lines,” Kehrer said. “The first 100 people will receive a bag and every month we’ll have a ‘bag day.’ Customers can bring in their bags, shop and receive
a percentage off of their total purchase
that day.”

Kehrer attended Round Rock High School and Louisiana State University, earning a degree in Interior Design. She met her husband, David in college, and they returned to Round Rock to live and raise their two children. After the children left for college, she knew she wanted to open her own business.

“I knew how to display items because of my degree and through decorating my own home, but I didn’t have the business know-how,” Kehrer said. “I talked to gift store owners and sales reps and I just picked their brains. I ended up making some great friends and meeting some really great reps that just took me under their wing and helped me get started.”

David has been instrumental in Kehrer’s new location by utilizing his career as a general contractor to conduct the build out.

“He is Mr. Simply Suzi and has been so supportive. I could not have done it without him,” Kehrer said. “I don’t know how anyone could do this without someone supporting them.”